Music is an art…making money from it, succeeding in it, lasting in it, is a business. — Bobby Borg
Bobby Borg is a former Major label, independent, and DIY recording/touring artist with over 25 years experience. A graduate of Berklee College of Music with a BA in Professional Music, and UCLA Extension with a certificate in Marketing Management and Project Management, he serves as a music business educator at Musician’s Institute in Hollywood and at the University of Los Angeles in California, and he also arranges educational programs with institutions overseas. He is the author of Billboard Books best-seller The Musician’s Handbook: A Practical Guide To Understanding The Music Business and Music Marketing For The DIY Musician.
- The Art and The Business
- It starts with a vision
- Know your final destination
- Learning to compromise
- The challenge of “Doing it Your Way”
- SWOT Analysis
- Leading the pack
- Selling Out vs. Buying In
- Know your strengths and weaknesses
- Finding and embracing your identity
- Pay attention and fill the need
- DIY on a low budget
- A Guide to getting valuable feedback
- 12 Revenue Streams from 1 song in under 1 minute
Memorable Show Quotes
Being aware of your external environment and not just caught up in your artist ego is an important part of being a working musician.
DIY implies Do It Yourself and that means rolling up your sleeves, being proactive and trying to attract attention of those that can help you by first helping yourself.
Your music is a business, so try to identify precisely what it is and what you’re doing.
— Bobby Borg
Get Bobby’s Book — Music Marketing for the DIY Musician
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