The first step to getting your very own website online is to register a domain name. Your domain name is your internet address where people will visit your website to read your blog, shop your merchandise, enjoy your audio and video media, look through your photo gallery and more.
There are a few things that you should consider before choosing your domain name.
1. Make it easy to remember
Try to use common language that will remain evergreen as opposed to slang or abbreviated words. MusicForYou.com would be a better choice than Tunz4u.com
2. Keep it short
Why? Easy to remember, less chance of typing errors, and your domain address will be shorter (great when tweeting!)
3. Use relevant keywords
Try to have the domain name the same as your business name if possible. If your business is Yummy Cookies than yummycookies.com would be a wonderful choice. If that isn’t available try to find combinations of “keywords” that people use to search for your product or service and use them in your domain name. You can also place a hyphen (-) between words yummy-cookies.com (I don’t recommend this) or you can use a different extension like .net, .org, .co, or even .recipe or .menu. There are now hundreds of personalized extensions available, but again not highly recommended (at least at this time) as people are so conditioned to using .com your domain name may not be remembered.
4. Target you location
If you’re a locksmith in Tucson, AZ than TucsonLocksmith.com would be ideal. If you sell flowers in San Antonio than SanAntonioFlowers.com is the ticket.
5. Don’t confuse by using hyphens and numbers
You want your name to be memorable and having to add hyphens between words is very forgettable. Using numbers will also make it difficult to remember… is a number such as (5) numerical or spelled out (five).
6. Be memorable
You can register a domain name that is memorable simply by being catchy or even quirky. Once the name is branded to your product or service people will remember. Think Yahoo! or Google or Amazon. This can be a bit risky, but do a little research by asking others their opinion. Do they like the sound and look of the name, and would they remember it.
7. Use appropriate extensions
Here is a guideline of the most standard domain extensions.
.com : Most Popular – stands for “commercial” and is used by mostly commercial websites
.co : an abbreviation for company, commerce, and community
.info : informational sites
.net : technical, Internet infrastructure sites
.org : non-commercial organizations and non-profits
.biz : business or commercial use, like ecommerce sites
.me : blogs, resumes or personal sites
Research and be Persistent!
Searching for and registering a domain name that you like and is relevant to what you’re doing is not an easy task today. You may get frustrated, upset, maybe get a headache, but don’t give up! Your Domain Name is out there just waiting for you to find it.
Do you have a question about registering your domain name? Just leave a comment below and I will respond, promise.
Best to You!
We’ve purchased all of our personal domains and business domains from GoDaddy. Why, because it’s easy, priced right, good support, and very intuitive to navigate their site. We think it’s a good idea to keep all our domains together where we can keep them organized and easily accessible. GoDaddy serves this purpose perfectly.
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