Carlos Castillo is a web designer, musicpreneur, music marketing strategist, live performance recordist, international road tripper, lap-steel player and Captain of the Schwilly Family. His mission at Schwilly Family Musicians is to help productive musicians earn a living with their creative output so they can focus on creating more music for the world to hear.
In the early part of the century, Schwilly Family Musicians founder Carlos Castillo (Captain Schwilly) wreaked havoc across the Midwestern United States with a rag-tag group of young hippies under the self-inflicted banner of Schwilly Family. He and his friends staffed big festivals and toured with the Grateful Dead. Time went by and Carlos eventually drifted into corporate America, but he never forgot his musical roots and never stopped thinking about how to give back to the world of music that had opened his eyes to the universe around him.
By 2012 Carlos had an epiphany. He quit his corporate job, bought some recording gear and a motorhome, and set out on a journey of self-discovery that led him all across the country. His mission then was to record and share as much local music as he possibly could and figure out how to make a living in the music industry.
Over the next year-and-a-half Carlos recorded 225 bands, studied music marketing and learned about the modern music industry first-hand from everyone he met along the way. In mid-2013 he settled in Utah to focus on putting to use everything he had learned and join the revolution of the music industry by sharing what he had learned with the world and build the ultimate independent musicians resource. Schwilly Family Musicians was born.
- Today’s Music Business – Something Old, Something New
- The Musicpreneur
- One secret word for achieving success
- Pareto’s Principle
- Why it’s important to understand your value
- Selective Social Media
- Why performing “Covers” is a good thing!
- Creating your Brand Identity
The 4-Hour Workweek by Tim Ferriss
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