In order to achieve visibility you have countless tools to choose from, and the most important and absolutely necessary tool you can use is a personal website. From this one Internet address, your Official Website, you can include your Bio, Photo and Video Galleries, Discography, Press (CD Release Events, Reviews, Interviews, and Articles), Gig and Tour Schedule, Merchant Store (Promotional Products, CD Sales, and Digital Downloads), Newsletter, your personal Blog, Links to your Social Networks, and Management and Booking contact info.
Your Website is your online business card, resume, and portfolio all rolled into one organized, easily accessed hub of information. It’s also a fantastic tool for collecting fan emails “Fan Capture” to continually add to your mailing list, which is extremely important and your #1 most valuable marketing and promotions asset.
Creating Your Website
There are two avenues your can choose to take when developing your artist website.
1. Subscribe to a service – You will usually get a basic, simple website for free (very limiting) with upgrade options to acquire more features. Everything is done for you. Simply register for an account, choose the theme (look & feel of your website), follow instructions to add content and upload audio and video files. This is by far the easiest approach to take. Your site can be up and fully functional in as little as a few hours, and there are a few select companies that offer excellent artist packages, giving you quality results. Two sites we recommend are Bandzoogle.com and HostBaby.com. In most cases this solution will be good for most, but you will still be limited to what the service offers you. If you want more features that just are not available through a subscription service you will want to consider option #2 below.
2. Build it yourself – Register a domain name, subscribe to a hosting company (we use and recommend Bluehost.com), choose a development platform to design your website. Going this route you will obviously need to have some design and graphics skills, or pay people to help you. This choice offers you the greatest flexibility for creative freedom, but you need the knowledge, skills, time, and resources to do it. If this is your choice we would highly recommend WordPress. The learning curve is fairly quick and you have literally thousands of free and premium themes to choose from, along with a seemingly infinite array of free plugins and widgets which empower you to include nearly any feature on your site that you can dream up (try ThemeForest.net). You still must have a fertile imagination, and a good understanding of graphic design to achieve attention grabbing results.
Keep In Mind that whichever road you choose for the creation of your website the content must be professional. It will do more harm than good to have music industry professionals and potential new fans visit a poorly designed site, or a site with poorly written content. Always be professional in your presentation to put yourself in the best light that you possibly can. It’s an extremely competitive arena that you’ve entered, and every piece of your marketing puzzle done right puts you another notch above others. Be critical of what you put out into the world, because if you do, the positive results you receive back will increase, and hopefully pay dividends.