A press release is an industry established format for announcements, a formal way of letting your fans, new fans, and all those who may be interested, about your new CD, big events, and tour info and dates. Writing in the proper format allows a greater chance of the release being picked up and spread through the print, broadcast and digital media. The better written the Press Release the better the exposure.
Be Clear in What You’re Promoting
It’s not always best to write a ‘Hey Look At Me’ release. IF you’re giving a percentage of your CD sales to charity lead with that. If you are playing to support a cause lead with that. That will make it more relevant and of interest to readers while promoting you and/or your band
Find Your “Thing”
What is your market, who are your fans. I know ‘genre ‘ is a bad word, but by being clear about what you are playing and what market is following you, editors will have an easier time letting readers know about you and why they would be interested in buying what you are selling.
The first paragraph of your press release should cover what ‘s up – the whos, whats, wheres, hows and whys of what you’re promoting. This is the clincher: You want the reader to get the core info in the first paragraph because the rest probably wont be read. Keep it short and precise.
This paragraph is the good stuff. Describe more about what you are promoting, make some comparisons so the reader can get you set in their minds, give tour dates, blog links about the cause etc.. Where the first paragraph says ‘We’ are coming and what we are supporting is ‘this’; the second paragraph gives a bit of your back story. This paragraph will be longer but keep it tight and interesting.
Write Your Closing
Bring it home. Where to get more information. E-mail and phone number and person who will handle press inquiries. Here you put your web site , blog, and social media site links.
Most editors will put your release just as you wrote it – check grammar and sentence structure.