Hunter Scott, the co-founder of the Los Angeles-based public relations and branding firm, LaFamos, is one of the music industry’s most dynamic visionaries. As the head of marketing and publicity, Hunter has established his company’s well-deserved reputation for innovation, integrity and imagination. It began with an idea: that the new music industry could empower forward thinking artists willing to partner in their own success. In 2008, Hunter operated from a breakfast nook in his kitchen. Today, a full staff of enthusiastic employees fills a suite of offices on Hollywood Boulevard as LaFamos expands its PR and branding services.
Hunter’s first introduction to Hollywood was as a songwriter, vocalist and guitarist. In school as a music student—where his outstanding academic achievements were honored with the David Geffen Scholarship for Music Business and the Hollywood Chamber of Commerce Award—he realized that his career path would be determined by business acumen and creative empathy. “With the rapid changes in the industry, connecting and promoting unsigned artists independently was a natural move. And there is more potential for personal growth,” he notes.
LaFamos is a full service PR firm focusing on press outreach and lifestyle branding and social media management. LaFamos also grants a scholarship through the Music Business Program at Musicians Institute, where Hunter serves as one of the program’s youngest ever faculty members.
Hunter is profiled alongside luminaries including NARAS/Grammy president Neil Portnow and Gene Simmons (KISS) in the book It All Begins with the Music: Developing Artists and Careers for the New Music Business. An engaging panelist and speaker, he shares his knowledge at conferences, seminars and panels produced by SESAC, SAG/AFTRA, Cutting Edge Music Business Conference, and Los Angeles Women in Music (LAWIM) among others.
- Singer/Songwriter and a suitcase – Now what?
- Marketing and Publicity vs. Social Media
- The Music Biz – 1.0/2.0/3.0
- The need to be personal
- What is your brand?
- A label vs. DIY
- You must have a product
- What to expect from a PR/Publicity Firm
- Do as much as you can before seeing a PR firm – It will save you money
- Perception is everything
- What does a PR firm do specifically?
- What is a PR firms reach?
- Pinpointing your market
- Worthy Hunter Scott Comments & Quotes
“Music is nothing but the means of getting the people to the brand and the brand is the artist…people (fans) will like the music but they will love the artist.”
References and Resources
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